streaming is an interesting business, it's the growth story, certainly, and it's interesting what david zaslavdoing, streaming but not scripted, not scripted like net flif, -- netflix. dagen: which is cheaper. apple is entering, only spending a billion dollars so far. i just think the possibilities are limitless particularly when you look at the chip and joanne network, what you would be able to do in terms of social media connection. like i've said this before, i knew youtube tv which is essentially, it's like cable but it's a streaming service, it's an app and the algorithm that they have to predict what you will want to watch is really incredible. it's not that expensive and the interface is brilliant, a lot of things go into whether a streaming service is successful or not. it's not just a content but also how easy is it to use. maria: yeah, yesterday john said, they are home, put on fox business, mornings with maria and went from tv and knew exactly how to get to this program so kids can watch him on the show. >> it's amazing at the media marketplace, i'm not sure -- at this time you look