david zurawik, to me this means it's a bigger story every day. every day this goes on, as the death toll rises, it's a bigger story. and yet, people have mostly moved on, unfortunately, because there's bigger and hotter stories going on. but there's nothing more important than this story in california, given the number of missing there. >> brian, i couldn't agree. it's an enormous story and it's shocking in a way, the way it is underplayed. now, sometimes when a story goes on this long, a kind of entropy sets in and that sometimes limits the coverage. but i think, again, it relates to the larger symptom of what we're dealing with in news coverage today, which is the way trump is still able to drive a lot of coverage. look, even for mainstream media that are doing their job of journalism rather than the right-wing media, which is doing the job of public relations or pr for the white house. even for these media, we have to cover the things that trump does. when he calls up the troops on thanksgiving and when he politicizes that in a way that it's n