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but the campaign has got this very glossy new davis guggenheim hollywood production.re the basic themes, the obama themes, for the obama record. >> well, davis guggenheim's a genius, so any time he's making a movie, it's going to be great. >> and tom hanks. gene pl genius plus. >> but i think when there's an opportunity for people to really dig down deep past the microscope of the issues that are made day in and day out and get a sense of the hard decisions that are made in the white house, how the president came to the auto bailout, how he dealt with the raid on osamas compound, i think that gives people a sense of what the president's character is and what is really at his core. >> that's the way you're going to try to define the president, the campaign's trying to define the president. this is what mitt romney has to say about how you and the super pac, the obama super pac, is going to try to define him. >> they're going to go after me on a personal basis and try to attack and make me into something i'm not. but you know what, we're going to talk about the presiden

minute documentary is called the road we've traveled it's myriad by tom hanks and directed by davis guggenheim. and al gore's inconvenient truth movie mitt romney pretty far ahead four hundred twenty nine delegates way ahead of rick santorum newt gingrich or ron paul with the houstons will shows that she left everything to her daughter bobbi kristina today going to gingrich santorum and romney in those two states because they have primaries on tuesday. so yeah i think you get the picture there and think hollywood projects a.t.m. analyzing incredibly important studies about whether or not beards are still in most things i don't actually a fact anyone's life story is a guy completely ignored the hardships that so many americans are facing or the wars that our troops are losing their lives then or a million other things like what f.b.i. director robert mueller said yesterday that's right he was also on the hill being grilled by lawmakers and had this moment. in my mind this moment should be on every single t.v. screen today unfortunately is it and this is regarding the speech given by attorney ge

the film is directed by davis guggenheim and the trailer narrated by tom hanks. take a look at this. >> how do we understand this president and his time in office? do we look at the day's headlines or do we remember what we as a country have been through in? >> the president-elect is here in chicago and he's named the members of the economic team and they all fly in for the first big briefing on the economy. >> what was described in that meeting was an economic crisis beyond anything anybody had imagined. >> our time of standing pat, of protecting narrow interests and butting off unpleasant decisions, that time has surely passed. >> his advisers would ask where to begin, which urgent need would he put first. >> which is one, which is two, which is three, which is four, which is five. where do you start? >> if we don't do this now, we'll be a generation before 30 million people have health insurance. >> if the auto industry goes down, what happens to america's manufacturing base? what happens to jobs in america? what happens to the whole midwest? >> the entire nat

the documentary was made by davis guggenheim who directed the al gore movie about global warming called an inconvenient truth. >>> coming up, strong storms ripped through michigan. we will take a look at the damage they left behind. >>> and there is a chance that your ground beef could have something called pink slime in it. still ahead, how the government is helping schools decide if they should give it to students. >>> plus, a big release from apple today. annie? >> good morning, tony. that's right. the i-pad 3 went on sale this morning at 8:00. that's where we, are here at the apple store in georgetown. er what ha apple users have -- hear what apple users have to say coming up in just a bit. ♪ so, this is delicious okay... is this where we're at now, we don't care anymore? we just eat whatever tastes good? excuse me? [ man ] like these sweet honey clusters, they're awesome so no way they're good for you. but i guess that's okay right? actually there's a half a day's worth of fiber in every ... why stop at cereal? ya know? cancel the gym membership. bring on the pork chops and the hot

it is directed by an oscar winner, davis guggenheim.ker behind candidate obama four years ago. our political director mark preston from washington is here to talk more about this. so, you know, mark, this is san interesting approach. 17 minutes to really document the first three years in office. why did the white house take this approach? >> because they're trying to define the president before his opponents can define the president, and, of course, we were only able to see two minutes of the trailer. they're actually releasing the 17 minutes on the 15th of march and gold to hold house parties across the country basically politically organizing parties to try to get ready for november, but everything in the film, of course, is very positive. it talks about the challenges president obama faced and the decisions that he took and the successes he achieved. so this was, we're so used to these 30-second and 60-second commercials we see on tv. well, this is a 17-minute commercial, fredricka. >> done full blessings ever the white house, narrat

shameless advertisement or documentary about the obama administration, that was directed by davis guggenheim, he of "an inconvenient truth" and "waiting for superman" fame. ari, we were talking about the obama machine going into 2012. we know that this kind of stuff, we're going to see more of this. i remember the will.i.am ads from 2008. do you think that that kind of video is compelling? that it gets voters to the polls? >> absolutely. i mean, this is by far the most disintermediated campaign in american history. >> disintermediated? all right. >> it's where you go around the content suppliers to create your own content. and it dovetails right with the point you made before the break, which is that they have 25 million facebook friends. mitt romney has 1.5 million. so you want to talk about ratings, you want to talk about reaching people. if the content is good, you can take it, make it social and sticky, and reach 10, 15, 20 million people. and as they share it, you're not just sticking to your base. you share it with 20 million people and they share it with three fends, you just hit a hu

>> reporter: the film is directed by documentarian davis guggenheim, who won an oscar for the film about al gore and climate change, "an inconvenient truth." >> thank you. >> reporter: the inconvenient truth for president obama is that with a current approval rating at below 50% his odds of re-election are likelier if he makes the election not about him. >> how do we understand this president and his time in office? do we look at the day's headlines, or do we remember what we as a country have been through? >> reporter: those headlines are that the unemployment rate when president obama took office was 7.8%. it went up to 10% and is now 8.3%. gas prices when the president took office averaged $1.84 a gallon. it's now $3.79 a gallon. and home values have gone down since the president took office. there have been more than 2.8 million foreclosures under his watch. the film underlines that the economic crisis began well before the president took office, cites his accomplishments, and of course burnishes his counterterrorism credentials by mentioning his decision to launch the successful mis

there's a new movie, i think it's going to be 17 minutes long, made by davis guggenheim, that got a lotuys are rolling out. we'll take a trailer, a look at that. >> the entire security apparatus was in that room and now we had to make a decision. go or not go. >> as he walked out the room, he's all alone. this is his decision. nobody stands in their way. martha: it's dramatic, that little piece we've seen so far. what are your hopes for, who do hope to reach and how will it be put out there? >> that's what the film is about, it's about the tough calls the president has made over the past three years, in the face of historic challenges, and it's about the journey that the nation has been on together. we're losing 750,000 jobs a month when he took office, we've created more than 3.7 million private sector jobs. this will be screened at events across the country next week hosted by our supporters but we're certainly hoping to reach people across the country with this effort. martha: ben, thank you very much, good luck to you and the campaign and all the campaigns out there. we appreciate y

what's interesting about the 17-minute movie about barack obama is the director, davis guggenheim can't find a single thing to matter with barack obama even though he's the same guy that directed the movie "waiting for superman" about unions and political cronies ruining education. >> i don't think this is the time where you get a counterpoint. >> this is a campaign film. let brian and i explain this to you. >> it's not exactly "crossfire" from the 1980's. steve, you're absolutely right. in the movie, they talk about well, how the president came forward and restored science in this country and how he put science -- where does science go? we've always had science. >> because they need science to invent solar energy and wind power and algae. >> well, we have our political panel coming up so that we can get a take from both sides of the aisle and what they think about this in new film. let's talk about oil and gas prices up again so obviously, the president is having to confront this in all of his campaign speeches as well as presidential speeches and he's basically saying look, we -- we a

davis gugen him. this time around, hanks and guggenheim ignored inconvenient truth that's would have at least muddied this message. the film begins with a look back at the financial crisis the president inherited. >> the country had been hemorrhaging jobs. >> covers stimulus spending. >> he acted quickly with recovery act. >> and time examining auto bailout. >> the president would demand action. the bush administration had given the companies $13 billion. and the money was now gone. >> fact check? it's true the president demanded action from auto makers but so did the bush administration. in fact the republican administration required auto makers to produce a viable long term business plan, reduce debt and open financial records. none that have gets a mention. we hear about the come back. >> with business booming they repaid their loan autos fact check? u.s. has not recovered all loans in z.investments. about half of the $80 billion in federal aid from the bush and obama administrations remains unpaid. and an health care, it documents rising cost of insurance premium autos health care costs have been