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. ♪ >> reporter: for eight ferocious seasons, lori, mark, kevin, robert, barbara age daymond have sparkedmpany is tom and chi. >> now closing in on a megamillion milestone. $100 million in deals. giving many successful companies their start. >> $275,000 for 30%. >> $60,000 for 25%. >> i'll give you 100 grand for 25%. >> all sealed with a dose of drama. >> hey, kevin, let's talk about it. >> that's the truth. >> kevin, you're an idiot. >> reporter: and plenty of laughs. >> time to explain the toilet in the room. >> is it weird that i'm comfortable in these? >> reporter: and in just over two weeks they will celebrate hitting that $100 million mark. >> it's a deal. >> you got a deal. >> all right. >> good. >> i love these. [ applause ] >> let me throw this out. when did you guys know you had something? >> probably the third season. >> you mean a hit show? day one. >> when it started taking off. it's the most amazing platform any entrepreneur. >> no, he's always wrong. >> i'm always right. >> you know what it really was when parents would come up to us on the street and say i love watching it