. >> there is a mix of r-rated original come ddies, but also family films and franchises and superhero movies. it is all about the familiar in the summer that never really changes. >> the 18 weeks from the start of may through the end of labor day are so important because that summer season accounts for over 40% of the total year box office. >> this is awesome. >> the summer is already off to a great start with disney's captain america civil war soaring to record highs and sony's angry birds tapping into a familiar game brand. >> i have a family. >> of all the studios, disney is best positioned, with finding dory from pixar coming up in june, and steven spielberg's the bfg in july, already drawing rave reviews from the debut in cannes. and pete's dragon comes in august. >> they're on a roll like no other. they're having a year in 2016 like universal had in 2015. so disney, they're going to be hard to beat. >> this summer is on track to gross about 6% more than last year's summer season, according to one analyst. but only about 2% more tickets will be sold with higher ticket prices resp