service is free, for noww the compann is focused on building its user base.toowhip up aalittleebuzz, ddncan donned a wedding dress minddul of the fact that it's very difficult get attention ffr a tech startup. simon: can you explain what that was all aboot?i thoughh who better than myself to be showing up in a wedding dress to create some attention and to creaae awareness around our new pay off. bloggers took notice and the compaay is gaining trrction.you can maae pvergrams around all sorts of things.teecher appreciation, memorials, class yearbooks and birthhays.he says at some point he'd like tt uuld in that feaaure of messaaes delivered after one's death. for noww he'' just grateful to have the chance to build an simoo,,cnn, san francisco -----end-----cnn.script----- straaght ahead... roadssandd airports will be crowded this t. thanksgiving.the peak traael days... you may want to void. ((break 3)) 3g@gooww hey, look! a shooting star! make a wish! i wish we could lie here forever. i wish this test drive was over, so we could head back to the dealership. [ male announcer ] it's practically