deadria is at amazon hq with some details good morning, deadria. >> good morning.t we're in the heart of amazon's rapidly expanding campus where employees are getting to work gearing up for the big ta. as you know amazon does not disclose the number of prime subscribers but estimates put it between 65 million and 85 million subscribers in the u.s put that in perspective that would be nearly 70% of all u.s. households and puts it on pace to become more popular than cable tv that has been very good business for amazon a recent study found that prime customers spend nearly double what non-prime customers spend and shop more often too. the reason most people still sign up the fast delivery of products there are a dizzying array of perks some listed here and that's because jeff bezos wants to make it irresponsible to not be a prime member. amazon has invested big to draw people in like an original content for prime video, groceries, airplanes for logistics network, the list goes on and on. the economics of prime make it crucial to amazon's business model. the idea is br