the waldorf was a dealey situated -- was ideally situated on madison square garden. this is down on madison square garden herald square was the center of the theaters. the metropolitan opera was on 38 and broadway. basically, to 50 nine st was residential and people would go to the waldorf for lunch dinner, and so on. however, despite the fact -- peacock alley, by the 1920's, hotels such as the waldorf were considered old. interior decorators such as dorothy draper or dusting of the victorian cobwebs and we had, in 1920's, prohibition. the waldorf was not a speakeasy and it was not selling booze under the table. now, anyone who knows anything about the hotel business knows that hotels are dependent on receipts from the restaurants. and the restaurants were suffering terribly in prohibition. by the 19-teens, the theater district had moved to times square. so the waldorf was finding itself in anachronism. in every sense of the word. it was out of time, it was out of place, and it was fun out of luck. and along came a man named floyd brown who was a colombian trained ar