a penny a day. ( tv ad - rocky mtn news) scripps thought it could win against dean singleton, the ownerost, because dean was a ivately held company that had financed his company through debt. but ultimately, the big problem was that scripps was traded on the new york stock exchange and had public shareholders they had to answer to wall street analysts. and they had to explain quarter after quarter why they were losing money in denver for the long term. ( tv ad rocky mtn news ) ultimately, when scripps didn't win that newspaper war war as quickly or as easily, as they thought they could, they decided to throw in the towel and they went to dean singleton and negotiated what's called a joint operating agreement that allowed newspapers to collaborate on the business side and set prices in order to preserve two separate newsrooms, two separate editorial voices. they built that beautiful denver post rocky mountain news building right across from the civic center. perfect placement. it seemed like the future was bright for the two papers. they were very optimistic about the future. but two or

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