cellulose yes a tape fiber and so we're looking at that fiber as a reinforcement for plastics debbie moleski start of the lab back in two thousand and one with soil foam oil was about forty dollars a barrel and so nobody saw a reason to use plant based materials even though there was an environmental improvement when we launched our soil base foams oil was about one hundred fifty dollars a barrel and so suddenly what was a very poorly received idea was very well received instead of a petroleum base the foam in every seat in north america is made of michigan soil and now the lab is testing algae oil with its more. global reach plastics researcher ellen lee gave techno the first public look at this newest experimental phone rang and have you had in search back then this one. and that's like the egg plant everything you have there and then i'm going to have you add the following which in our case is water i'm going to mix this up. and then we'll see the foam start to react. there it goes bacon until a cake you can see all the gas bubbles all ready for we use this to kind of evaluate our formula