. >> goldiblocks, with a toy company that was founded this year by debby sterling. was a female engineering student at stanford university. her whole goal was to create toys that teach spatial awareness to get young girls interested in engineering. you know what? this is the exact kind of thing i would have loved as a kid. this is really, really cool. >> the woman who created this was an engineering student, she realized that engineering, it's a tremendous field. engineers are solving the world's problems. but the problem is -- 89% of engineers are males. and she wanted to make sure that as engineers build our future, that the female perspective is also in that. >> what an awesome erector set for girls, it's like a rube goldberg device. >> is it weird that i'm a grown man and i want to play with this? >> no. >> i want to make my own things out of the ribbon. it's a toy for young girls where the main character is not some pretty, beautiful princess or something. you know? it's a smart girl who is solving problems and doing cool stuff, it's great. judge he showed his