let me ask deborah potter about that, which is what is our responsibility as news gatherers not only to protect ourselves but also to protect the people who read and view what we watch. >> i think the point lance is making with new technology, the whole question of ought to play. that can be disabled at the producer's end and should be disabled as soon as possible. and also i think it's important for newsrooms to talk to their audience about what it is they're doing and why. so if smbs, as they did, decided to show the video that was shot by the perpetrator from his perspective and stop it at the point where you see him pointing the gun, they need to explain why they did that. why is it so important for us to show that to the public? and if we're not showing it, why are we not showing it? >> ifill: barry rosenfeld, i started this by saying it was sadly familiar but shockingly different. do you agree with that? was this very different from everything we've seen before? >> well, it's... i guess i wouldn't say it's very different. it's not what the last couple of mass shootings have bee