chris: decacorn. emily: decacorn.: you know the culture secrecy we have here in silicon valley where you don't tell people your numbers or your business model, you don't tell them about the future. emily: isn't that dangerous? chris: it is really dangerous. the stories of founders living lavish lives and investors doing really well is attracting more attention and more posers, and with that attention comes sloppy discipline and a ton of money. think about the early days at y combinator. 12 companies, demo day lasted all day. everyone ran live code, there were 15 of us investing, we could ask questions, walk up and try it during demo day. if the deal didn't get done that day, we could work on it. demo day today, what is it, 80 companies a class? 450 investors. 3 minutes, no live code, and those deals, half of them are done before they even present at demo day. big overall it goes to a desperation on behalf of investors to be a part of this game. a lot of companies are raising that probably shouldn't be raising. they ar

there are now many more decacorns which are $10 billion or more.is why they chose the name, because it's very unique. now there's over 100, probably 135 unicorns. so it's the funding that is out there, the frothiness, the potengs frl the bubble we're keeping our eye on. >> this idea of the tension between netflix and some of the others. i see richard plepler from hbo at number five and not the netflix guys. what has richard done that has put him and hbo where you have them? >> what hbo has done is gone with apple, they made the exclusive deal with apple and they're streaming now. that actually has been a very fast-growing app in the apple store. also, i think you just look at the quality of what hbo puts out. they got 126 emmy nominations. and even though netflix is hot on their heels and you've got amazon who is doing original programming, hbo is still the king. >> marissa mayer is on this list, but the biggest drop. why? >> because i think she still hasn't shown she can turn around this company. their stock price is down 37%. there's concern abou