uber, valued at more than $40 billion, is buying mapping and a search startup called decarta. it's a big deal, the details not disclosed but could be an arms race in the art of mapping. they said a lot of the functionality that makes the app so affordable and seamless is based on mapping technologies with the acquisition, of decarta they can fine-tune the services that rely on maps and uber relied solely on google maps will implement a blend, a little bit of uber and apple but is the first acquisition it disclosed and made smaller purchases and never talked about those. i talked to the managing director of prelu advisors and worked at decarta for six years and said this is a big deal. >> i think what's really happened is, you know google maps are 10 years old. as they came out they developed a great opportunity and everyone sort of went to them by default but as a business need, especially big companies like uber, that really want to dominate their space, what they're finding is relying on the google maps interface and property which is essentially designed as a consumer inter

uber, a startup valued at more than $40 billion, is buying mapping decarta.is a big deal perhaps signaling an arms race in the world of mapping. uber said, "a lot of the functionality that makes the uber so reliable is based on map technology. withe the acquisition decarta, we be able to fine tune products and services that rely on apps." uber once relied solely on google map said it will utilize a blend of technologies. but this is the first acquisition they have ever publicly disclosed. it is made other smaller purchases. i talked to the managing director of prioleau advisers. he says this is a big deal. marc prioleau: i think what is really happened is google map are ten years old. as they came out, they developed a great property and everyone went to them by default. but i think as the business needs, especially big companies that want to dominate their space, what they are finding is that relying on the google map interface and property -- which is essentially designed as a consumer interface -- doesn't meet their needs as enterprises. so this may be the

uber started value at more than $40 billion is starting a new search called decarta.his is a big deal, perhaps signaling an arms race in the world of mapping. a lot of the functionality they see in the uber app is highly reliable. uber once solely relied on google maps, now they will utilize a blend of mapping technology including google maps, apple maps, and others. this is the first information they have publicly disclosed. earlier i spoke with marc prioleau about what this means. >> it may be early to be a war but they may be skirmishes. i think what is happening is google maps is 10 years old. they really developed a great property and everyone went to them by default. but i think as a business means, especially big companies like uber, what they are finding is relying on google maps interface -- which is essentially designed as a consumer interface -- could be the start of a trend. >> regarding those, talk to me about -- 10 years ago, the dominant forces in the world of mapping, where companies like tom-tom and garmin making developments. a few others had the map

the company is decarta, a mapping tech start-up.r saying the acquisition would fine tune its products an services that rely on maps. travis in september at a conference said uber has not done an acquisition, a boasting point for the company, but we don't know how much they're spending but this is a very important part of growth for uber. >> as travis starts to show up on the lists of the wealthiest individuals in the country at least, continue to watch uber closely. europe about to close in about 4 44 1/2 minutes. >> we made gains on markets through the session. the data a bit disappointing with the revision down on the pmi. the sales figures were strong led by germany. the bigger picture tomorrow european central bank detailing how it's going to buy 60 billion euros of debt across the eurozone as of presumably monday. what's important on the euro slipped to a fresh low getting cheaper to go on holiday than last year. there you go, 20% cheaper to travel there now. we've not been down at this less since 2003. euro crashing through im