-- dee snyder. melissa: that was her. i went back and it was her?et someone pÂtÉ to hop in? >> t wolf, the chucky and the raisins. i hope key made some money. to bring back twisted sister. it took cut guts. melissa: it looked disheartening. it showed -- >> yeah. >> i actually -- >> unwelcome homecoming. great ad. i think the message is supposed to be our store is cooler now. it is the wrong message. don't worry about the store and what it looks like. change the name. if you want to be known as a per seer of complicated electronics. don't name yourself out of humanity's simpler achievement. the radio and the shack. melissa: that's right! it's like -- no one is going. that doesn't inspire confidence. melissa: i think, bruce, i thought it was clever they were harshing on their own store stuck in the '80s or even earlier than that. jeff makes a great point. there's sort of i don't know they have to change the name, too. would you tell them that? change their name. >> they should have a listening time ago. you might remember they were -- they had a bunch

so, amanda freed is here who is our policy director, and then dee sheck snyder who works with people who come in the office and also christine keener. i also want to acknowledge the individuals responsible for draft thing plan 10 years ago. so, first off would be angela alioto and mayor newsom at the time. angela brought a tremendous amount of passion. if you look at the group of individuals that came together, it was a very difficult verse group of people that were involved in developing the first ten-year plan and i think it really is instructive to look at it and see where have we been successful, where maybe have some of our needs and objectives changed, and what can we do to rededicate ourselves as a city to achieve these goals. i think it's great that we brought here with us today the consultants that work on the homeless count because initially when the numbers came out in 2013, it was, you know, it was hard because the number had only reduced by 19 people from 2011 to 2013. since that time we've seen cities such as los angeles and new york grapple with major increases. new yo