so, we are on a journey towards more diversity and towards a more localised approach. 0k, degan ali,raising, "should be based on amplifying "the dynamic work our communities themselves "are engaged in." and yet, you know, i've looked at some of the country websites that you have for save the children. the one in the us has what has been described as "poverty porn" — you know, the emaciated children, all the babies with the flies around theirfaces — and people like degan ali don't like these images of starving children used to raise money because they say it kind of portrays africans as kind of passive spectators. fair point? i think if you look at how the aid industry have been portraying people in the past, i think that is something that should stay in the past. i think we really need to think about how we describe our work, not only how we do it. save the children has just gone through a big brand exercise where we are updating our brand, who we are and how we talk about ourselves. the new save the children is very much focused on children themselves, children's voices, making sure

first, i would like to say that the work that degan ali are doing is really, really important.se conversations. we have invited her to challenge us, and we are shifting as an organisation. we are localising and making sure that we are doing less of the work in the global north and more of it in the global south. yeah, your work is in the global south, but what i'm trying to say to you is the nucleus is in europe. your headquarters are in london. you're swedish, so you are also partly based in sweden. four members of your 17 executive board are people of colour, as we say. the rest are white — does that make sense? shouldn't you all be looking — and your board — be looking like the people you are really serving mostly? because then, in that way, you'll be able to understand them better. there'll be more empathy. i think you are onto something that is really important. we need to represent the people that we work with. we need to make sure that we are guided and steered by what they need, and that we are represented by them. and if i look at the staff, we talked earlier about us