two ride-sharing unicorns are entering the final leg of their road cases let's go to deidre bosa in san francisco with more on the story. >> hey, melissa. in the early days these companies fielded questions like what's your addressable market and who are you disrupting ten years later they are facing wall street to pitch their stories to public market investors. i spoke to a few analysts who cover companies like grubhub who they're using as the closest compares comparison here are the top five things they say wall street will be looking for. one is capital allocation strategy two, their long-term pricing power. three, what do margins look like at maturity. investors will want guidance about how to think about competition and how they find, pay and keep drivers in the long term they told me that a key metric will be customer and driver acquisition costs. these are all critical companies for all companies expected to go public at valuations far above their last market rounds uber is expected to go as high as $120 billion. uber would be worth more than established names, amgen, honeywell,

conference in san francisco, and a hot topic this year is how to secure t coming wave of 5g .etwor deidre bosa takes a look at a strategy many will hope will keep the next generation of wireless connectivity safeer >> reporter:trust, always verify. that's the principle behind zerr t, a cyber security model anone of the wbiggest themes at rsa this year. it is the strictest approach to secund assumes every actor is malicious, giving access only on a realtimeas eed basis. >> this idea of zero trust is being abl to create security from your device all the way to t even have to care abot where i goes in between. >> reporter: secsaity experts y it will play a critical role in the 55g landscape. it will also lead to more security dangers to turn these devices intoweapons. a potential ban on chinese equipment makers like huawei and zte won't alone keep amica's 5g landscape safe. instead they say the zero trust approach should act as an overlay. the stakes are high at rsa this year. not onlyill 5g connect more devices than ever, but our identities, our thumb prints, ices, faces, will be used to keep us

. >>> lyft making its public debut right here at the nasdaq let's go out to deidre bosa for all the details. >> hey, melissa, that's right. shares of lyft popping more than 8% on its debut. that's a good signal for the company and a good signal for the ipos to come of course this story is just getting started. remember, snap on its firs paumd nearly 50% and a few months later it was below the ipo price. groupon, another hyped-up tech name that was loss making and profitable it surged 30% in its debut and just a few weeks later it had lost all of those gains. now, the point is i don't want to be a debbie downer but the story is just getting started and there was a lot of excitement over these names, but they struggled after they became public companies there are still a lot of questions about lyft, such as its path to profitability and its dual class structure if things do go sideways. this morning co-founder logan green telling andrew ross sorkin that its corporate governance will set them up for long-term growth. >> collectively, we really need to set the company up for this long-term oppo

deidre bosa is in san f for us tonight. >> reporter: if you ever paid a bill using your phone or opened savings account online, then you're part of the fast-growing industry which stands for financia technology. startups were widely expected to challenge the tradition banking industry by making it asier and faster to save, borrow and manage your money without ever even having to walk into a loc branch, but that total disruption never happened. as it turned out,startups and established banks instead are working together. there's chase' acquition of payment start upwe pay. citi's partnership with betterment. and this week apple announced a credit card with goldman processed by mastercard. at the ideas festival organized by the banks policy institute here in san francisco, large banks and startups are on stage together talking aut more collaboration. >> i think s back when you go back to the launch of apple pay and the like,se that was an indicator that i think mostrsompanies unnd. in today's world to succeed, rather than try and control everything yourself way to work is through partnersh

deidre bosa has more on what amazon may be considering. reporter: amazon may be getting deeper into the grocery business. a$650 billion market in the s. the e-commerce giant is planng to launch a new chain ofry gro stores, adding to its portfolio whole food the report says that amazon is anning dozens of these stores across the country and the first will open in los angeles as early as 2019. amazon has been experimenting with online groceries for over a decade. es 2017 purch of whole foods was a major step into the ick-and-mortar format and it has fther expanded its physical footprint with amazon go, a cashierless concept. shares of food retailers like kroger, target and walmart, they all moved lower on the news and the threat of amazon pushing further on their territories. whole foods pricing reputation has led to the nickname whole paycheck. amazon has beens lowering price and offering discounts to prime members, but some customers say that it hasn't been enough. a report says that the new stores are not designed t compete directly with

deidre bosa has that part of the story from san francir:o. >> reporick has been a lyft driver for four years. a few weeks ago he received an e-mail from lyft telling him that as one of their most dedicated drivers, he was getting a $1,000 cash bonus. he could use it to buy shares in its initial public offering. >> i'm very happy l thatyft is buy the stock. s some priori >> reporter:e bought3 shares at $72 apiece. when shares opened 20% higher, he itantly made about $200. lyft's earliest employees madem ions when the company went public today. as independent contractors, lyft's more than 1 million active drivers haven't been eligible for things like benefits or equity in the company despite playing a critical role in building the platform. as a result, they haven't shared in the enormous wealth created for employees and iestors up to this point. for many, the flexibility and extra income i worth it. >> i'med satis just being contractors. there are many wants but you cannot get all wants. >> it's flexibility,. you know just turn it on and you'reg. driv >> reporter: but there's a group of

. >>> welcome back we have a news alert on lyft which is set to go public on friday deidre bosa is live for us in san francisco with those details. >> reporter: hey, scott, lyft upping its range from $70 to $72 from its original range at $62 to $68 we will get more exact pricing tomorrow evening guys, we know that this ipo was oversubscribed very early on in its road show. there has been a lot of interest for a few reasons. first, lyft will be the first ride-sharing company that public market investors really get to play in. also it is one of the class of aging unicorns that have been private for a very long time it's set to go public at an even higher valuation its market cap could be $25 billion on a nondiluted basis. that would put it on value with united continental so lots of excitement but lots of questions as well this is a company that has lost nearly a billion dollars last year lots of questions about the business model the company can't guarantee that it will be profitable. this is the latest pricing the debut will have important implications for uber because it is planning to

let's bring in cnbc's deidre bosa alongside keybank ceo beth mooney diedre >> thank you very much bethanks for being with us today. kelly just highlighted some of the irmt and one strategy that has been thrown around for regional banks is consolidation. we saw one big merger. the largest bank merger since the financial crisis creating the sixth largest bank in the economy. do you think we'll continue to see this consolidation and should we? >> i look at the markets and think they're disconnected from the actual performance of the banking sector of our clients, of our consumers so i think we came into the end of 2018 with market jitters about growing -- slowing growth globally, whether or not there was going to be a change in interest rate policy, uncertainty around trade and tariffs. so we have a market uncertainty that is not yet reflected in what i call the real economy so i think the prospects for regional banks are actually quite good i don't see a recession looming. but when you think about the recent suntrust/bbt merger, it's a very interesting deal and it's important that we see

let's get to deidre bosa. >>> it's the moment we've been waiting for. lyft has priced its ipo at $72 per share. according to a source this new price gives the company an initial market cap of $20.5 billion. it will start trading tomorrow morning on the nasdaq. this was a major jump from its last valuation of $15 billion. the company lost over $900 million last year, but of course there was a ton of interest in this listing it was oversubscribed very early on in the road show and lyft raised the range yesterday now, we're going through these numbers. the pricing also tells us how much lyft's founders and early investors are making at least on paper. logan greenstake worth around $600 million based on this pricing. john zimmer, the other co-founder, worth $415 million other big winners are ben horowitz, david lawe on the board. the lead underwriters are jpmorgan, credit suisse and jeffries we'll bring you more as we have it >> thank you, dreed ra bos deida francisco. we knew this was going to be a hot one, pete. >> we continue to see the pricing go up, up

. >> let's go to deidre bosa with a look at competition between lyft and uber. >> lift's first day pops good news for uber, because though the two companies have battled it out for years in terms of market share, riders, drivers, a good sentiment for lyft will help uber, it will help because it will be used to value uber at a much larger price tag. ridesharing used to be thought of as a winner take all market investors have come around to the idea that it can and will be more of a duopoly and it will work as such, lyft's co-founder telling us this morning the competition between the two companies has evolved. >> it's not about a price battle between the two players anymore. biz ha it's about having the best price and operations >> he is referring to the lyft brand, which is thought to be warmer and fizz uzzier than ther brand. that's something highlighted throughout the road show uber's ceo, khosrowshahi, has worked towards retaining drivers, and that is important to both companies. >> let's bring in a lyft investo investor welcome. >> thanks for having me. >> are you long-term believe

deidre bosa has the breakdown isn't san francisco. >> hey, wilf, that's exactly right. so did its losses they were even higher at $2 billion. while that is a huge number, it's not actually very unusual when you look at the other big startups getting ready to tap public markets burning through cash in favor of growth is par for the course these days lyft's losses were north of $900 million last year. uber's loss, $1.8 billion. pinterest's losses were only in the tens of millions of dollars. zoom's s-1 was remarkable because the company is actually profitable weworks' vice chairman, michael gross, telling me there are a number of levers that could be less unprofitable but doing so would come at the expense of growth and they don't want to do that they're watching the upcoming graup of ipos closely and the next week will be critical and the lifts ahead. lyft is expected to debut this friday, uber as early as april private markets that are flush with capital have led these companies' valuations higher and higher we'll see if public market investors value growth over profits