deidre bosa joins us now i imagine the jump in stock was not because of the foldable phone, but because>> it's interesting, because for the first portion of the conference, it was kind of just flat there wasn't a lot of excitement about it, but once they showed how search would work, that is when the stock really took off and kind of tells you what investors have been looking for. generative a.i. is going to make search stronger. here's their words on a.i. >> we are at an exciting inflection point we have an opportunity to make a.i. even more helpful for pe people, for businesses, for communities, for everyone. we've been applying a.i. to make our products radically more helpful for awhile with generative a.i., we are taking the next step with the bold and responsible approach, we are reimagining all our core products, including search >> so, it wasn't just words, because he has been saying something similar for a very, very long time there was a very effective, about 90-second video, it spoked how this new idea of search would work it pulls in not just those ten links that you get from