roger: deirdre o'brien is one of the most trusted executives of tim cook.he has been with apple for two decades. prior to becoming v.p. of people, she was one of the top operations and sales executives at apple. she was the one helping churn out products at this rapid pace, getting them into distribution hubs, stores. she is really the impediment of what apple has pretty much done better than any other company. getting its products physically into the hands of consumers. it makes sense for her to go back into that operational role in terms of being a retail head. however, her position is a departure from what apple has tried before with retail chief and that is all three of the previous retail heads coming from a real till company before it. ron johnson was at target, ceo of jcpenney. angela ahrendts from burberry. john browett was at one of the -- best buy in the united kingdom and working retail in europe right now for a woman's clothing company. this is something new for apple, putting an operations person, people person in charge of retail. it is a new

vonnie: deirdre o'brien is the human resources person, does this is just they are no longer countingstored to bring people in, its design, you know, its cache? mark: i do not think there is a correlation between that and deirdre o'briant taking over, she had experience in developing the original apple retail store. but she comes from two different backgrounds, she has been the head of hr, a people person, representing hundreds of thousands of employees, and apple retail makes up about 70,000 employees. and on the other side commission really has experience in sales and operations. prior to taking over hr functions, she was one of their vice presidents of sales and operations, so merging the two of these makes sense. this is a new formula for them, this is the third new retail head since tim cook took over in 2011, and the first time that they are tapping an insider rather than an outsider from the retail world to sort of run that function. vonnie's point, maybe that is not an odd combination, but it does downgrade the role, she is doing two roles and will have two responsibilities, d

is that something perhaps that will be top of the list for deirdre o'brien or will the stores decline >> i don't think them to decline. i think stores continue to be front and center they have been continuously transforming they're different from when they first came out and focused on individual little pods or stations where you would learn about the ipod and get to try it out or the mac and much more experiential the stores were actual cashiers to check you out and evolved to be more you roam around the store and any individual employee can check you out they have also become more into teaching people how to use apple devices, software, services. they have become a place where not only do they sell you something but they help you to use it in a way that makes you feel part of a community, that's the goal, that educates you and really tries to immerse you in that ecosystem as far as living out this services vision that apple's talking about on conference calls, the stores are the place it comes the life. >> yeah. i go for the genius bar appointments when things go wrong. >> i don't c

deirdre o'brien will take aaron's place and also stay at her current role.ill oversee 500 retail stores in five continents and their online retail presence as well. cheryl: android users discovered a fake at&t 5g icon. are iphone users seeing the same thing? hillary: a lot of people are saying this is a little bit misleading. iphone users on at&t will now also see a 5g icon when checking how many bars they have on their phone. the company confirming that they are changing their 4g lte indicatoindicator to 5g. users are saying it's not really being upfront about what's happening. no users have access to 5g networks and the change doesn't make your phone faster or give you better cell phone reception. the change will affect anyone running the new apple update, ios 12.2 beta released on monday. lauren: the record-breaking instagram egg is back. hillary: h yes. it finally cracked open to spread awareness for mental health and suicide prevention. the egg went viral and grabbed more likes than kiley jenner's most liked instagram photo, gaining more than 18 million

deirdre o'brien will replace angela, who held the job for five years. some customers complained. cook wants to find more revenue streams as the iphone era wanes. the australian central bank cheap has shifted to a neutral outlook on interest rate hikes. -- the australian central bank chief has shifted to a neutral outlook on interest rate hikes. today, the probabilities appear to be more even now. viviana: that is your bloomberg business flash. david: investors were looking closely at last night's state of the union address for any encouragement president trump might give about a chinese trade deal. the president to talk about such a deal. pres. trump: i have great respect for president xi. we are now working on a new trade deal with china. but, it must include real structural change to end unfair trade practices, reduce our chronic trade deficit and protect american jobs. [applause] --id: we welcome fredrickson fred berkson, a senior member of the international economics team. with alix steel, sarah hunt. he did address trade. i'm not sure how much he told us, really. question.mi

apple veteran deirdre know brian will -- deirdre o'brien will look place -- she is overhauling the storethey want to find more revenue streams. profit at abc and local tv stations helped disney beat estimates as they want to be a major player in streaming tv. they warned this year will be tough as they take over 21st century fox. ofla is cutting the price its model three sedan for the second time this year. all versions will cost $1100 less. that brings the price to just under $43,000. it will offset the end of a customer referral program. it was a more costly incentive than the company realized. on isart of what is going how the e.u. will be like america. the united states of europe has never existed. we see that today with siemens. thisone is involved in discussion, aren't they? nejra: absolutely. we are talking about what were formally arch rivals announcing they want to emerge in 2017. giant bedustrial competitive in places like china? the french finance minister and angela merkel have come out talking about the competition rules need to be loosened to allow europe to compete on a gl