like the deleuze of law you read that we take in one thousand to three thousand ads a day or or banners or whatever and he had the guts to speak out against that and say look what's is doing to our brains and whenever you go after marketers i was like yeah that was one great thing of going confluent after advertising you made a tribute to hex where you interviewed his brother i mean how was it to talk to someone in his family and so close to him yeah i did so i did a video yesterday for this twentieth anniversary but in it i featured some of my interview with his brother and steve hicks is a great guy who just wants to make it all about bill and it sounds like the family is just they really love how bills legend has grown and you know he said they never could have imagined that he would have grown to this legend status that he has but a really cool moment was when steve said that when people come up to him or his family and say he's like although bill hicks was very funny and he'll come up and joe oh he was very funny i found him very funny they say he changed my life and that's the dee