. >> delorenzo's pizza has been in business for years. after the election, he had an idea. >> i was very happy and surprised that trump one and i wanted to celebrate in some kind of way so the easiest thing to do was to give a discount to my customer. >> he is doing this out of his own pocket. no one was reimbursing him. he said he actually took a sizable financial hit from the day because everyone went to delorenzo's pizza got half off. >> everyone. >> no matter who. >> now, maybe the one mistake he made was that he put it on facebook. of course, predictably, there were people who said i will never ever come back to your shop again, but they're also people who were very enthusiastic, happy and vowed to go there and they ended indeed did go. the promotion is over. it ended on wednesday. he is still thinking about it and has plans for the next phase. he plans a trump inaugural ball in his pizza place on january 20 with karaoke and pizza and everyone is invited. he understands how someone could be offended by the things that trump has said