and this one particular woman, delores del monte, she had no idea where this kind of stock, cheesecake photo of her on a bearskin rug or something, where that had ever ended up. and be many years later her son was looking at the 25th anniversary issue of the magazine in the 1970s and said, that's my mom! [laughter] and he told her, and she was pleased as punch, and she said she became a minor celebrity amongst her family and friends 25 years later. and then once the magazine became much more popular, they were able to get their own models. >> right, right. well, and the models were typically pretty well paid by playboy, even in the early years. >> right. on average the models were paid well, most of them got promotional contracts after they appeared in playboy which paid well, and the bunny waitresses, many of them said it was the best paying job that they could find. >> yeah. yeah, you talk in the book a bit about playboy sort of pushing for liberal causes in a thurm of different ways -- in this a number of different ways, but one is pushing the race barrier, and they have their first