i'm kevin jameson, president of the dementia society of america. street or around the block! hey, can you be less sister, more car? all right, let's get this over with. switch to xfinity mobile and get the best price for 2 lines of unlimited. just $30 a line per month. i should get paid more for this. you get paid when you win. from xfinity. home of the 10g network. >> the little girl raised by two moms. though i had a fairly typical childhood. i took violin, and hard for equality. i need my own adventures, my own challenge. after meeting with an army recruiter, i found it. brian: are woke ads like that hurting or helping military recruitment? it's down across the country. the army feeling it most. joining us is the author of this brand-new book called "wisdom of the bull frog." does that ad recruit the right type of people? is that ad working against you and the woke philosophy they say is permeating the military ranks? >> the ads across the services should talk about being warriors. we are recruiting warriors. soldier, airman, or marine, they are