resistance of shareholders to the goals which greenwashing of some of the people who do it on the side demetri should be at central ok let's talk about how we can make that it happen caroline turning to you because i want to get concrete steps actually what would you need to see from c.e.o.'s and from business leaders to make you believe that they are serious that this isn't just a piece of paper or that they've all thigh and to make themselves feel a little bit better at the end of the day i think the biggest issue behind the lack of trust is how many different systems they rock to measure these sustainability and even to define what sustainability is i was just in a meeting earlier where i heard there are 600 different types of metrics. not talking to each other not necessarily compatible to say whether a company is running itself sustainably and many of those just focus on the immediate footprint of the company they're not actually looking at is the company creating long term value for the society so we have a financial system a regulatory system some might say it's too onerous we have a cl