cofounder and ceo of demilio brands, mark and heidi demilio. the demilio show next week. >> we are very excited about it. liz: your footprint is bigger than sasquatch. begin with how it all began and why tiktok is something that is almost akin to a entrepreneurial think tank or driver for so many people. >> started by teaching kids about their personal brand developing their personal brand and what they put out on the internet will last forever and it escalated into small business where they were using tiktok, brand deals and we have companies we own majority interest of and investment in investors so it has grown to a huge business forum. liz: is encouraging to you? it was a year ago, two years ago that people were panicking saying it's going to be banned in the us. how encouraging is it that dc is getting back to the table with bite dance, the parent of tiktok, hammering a control deal where the united states can have survey over this apps. >> it is encouraging. all platforms are important to us. we use it in different ways but this is where