demonstrablymen, unlike me.t will people that want all of this personal of limitation data about their body and how it functions. health and fitness will be the place to focus. i get all of that. i'm just unconvinced that this is a major new market for apple, absence some sort of app that changes how you think about this device in your wrist. all that functionality is rapidly disappearing and going at other places. >> we will talk about that very thing in the next section of the show. talking about what kind of impact this will have on our habits and health care. wel kedrosky, john maeda, will be right back. howurned a wearable and apple smart watches stand up against fitness trackers like that bit. ♪ >> welcome back to "bloomberg west." we are covering apple's event in cupertino. unveiled two new iphones, the iphone 6 and the six plus. a 4.7 inch screen and a 5.5 inch screen. i want to continue our conversation about what is to come, which is a wearable device from apple. paul kedrosky is still with me, as well