and reporter dena gazozski have more. >> reporter: many women love to shop, but do you know that female shoppers get charged more at the register than men? new york city's department of consumer affairs recently did a study that revealed across all of the industries that were surveyed, women paid more 42% of the time for identical products sold to men. >> we looked at product that women would buy from the youngest age up to seniors. and what this could mean for average lifetime is literally thousands of dollars that women are paying for these products more than men. >> reporter: we decided to see for ourselves. going to pharmacies and searching the internet. yes, men's products seem to cost less. hmm, same product, same weight, same size. hmm, price. this study showed that for general choice, womens paid more. check out these boys versus girls shark helmets. the ones for girls cost $27.99 versus $14.99 for boys. these t-shirts look almost identical, except in price. girls pay $1 more. shampoo and conditioner, a whopping 48% more. at least these bladder guards are praiseiced the same. bu