on the other hand you had denis mcdonough the whitehouse chief of staff telling a friend 36 hours tolaunch when we turn it on tomorrow we're going to knock your socks off. >> that's the level of how aloof he was from the problem. >> rose: there were people who knew they had a problem and documented it with all the initial reporting in october and november. >> consultants, they hired a team from mckenzie in the spring who said you're not going to get this going. it's obvious to anyone who had experience in this, one of the other experts who came in, this guy who saved the twitter website. he said the first mistake was so obvious is you never shift a consumer product like this, meaning a launch a consumer, you never do it all at once. you roll it out no city and then a state and two states. as you rom it you see all the stuff that doesn't work and fix it. you don't roll it out to the country in one day. no one ever does that. >> rose: and so why did they do it. >> they did it because the president had established october 1 launch date. which isn't anywhere in the legislation. they coul