our first call was to marketing expert denise blasovic from the s3 agency. denise and i had a heart-to-heart. we'd both been a little skeptical that the company could work. >> i want your honest opinion. when you saw the yadabag the first time you thought -- not a bag for me. >> so did i. >> reporter: but we were just a focus group of two, and not the target market. so we decided that if we really wanted to know if this bag had a customer base, we'd have to take it on the road to get more feedback. >> thank you very much for your help. have a great day, ladies. >> reporter: denise traveled to austin, texas, to hand out surveys and conduct a focus group at the taking control of your diabetes conference, where janet, her husband, fred, and daughter, karen, had a booth with a pretty steady crowd. well i was surprised in austin, there were a lot of people who reacted positively to the bag and more people liked the name. >> i didn't expect it either. >> and the catch phrase yada yada yada was made legendary in one of the best known tv shows of all time. >> the pop