among the conversations, i sat down with denise morrison of campbells soup, and what she's hearing aboutptimism versus pessimism in the trump era. >> there's an optimism about reducing taxes, regulation reform. i think that anything that will give the consumer some relief at least will be good for our business, and good for the country. >> does that mean your level of optimism is high? >> i plan to engage. i think that ceos have to have a seat at the table and influence policy. >> you've been talking about consumer trust. >> yes. >> i did a panel with edelman on the trust barometer, which showed a striking decline in trust that people have in institutions. and i do think, though, that's an opportunity for companies to earn trust. at campbells, you know, we're starting with transparency. they want to know what's in the food, how it's grown, how it's made. we're being transparent with consumers. >> what do you see in 2017, in terms of moves your making to shift the portfolio and make some of these changes. >> we are engaged in innovation, new models of innovation. not only internal innovat

ceo denise morrison very much has an eye on the future. she'll join us later on the "closing bell" after ringing the "closing bell." stay with us. ÷ >>> welcome back. the dow is now up 70 points on the session today. putting it less than 50 points away from hitting 20,000 for the first time. >> look at the russell. that would be record territory right there if we were to close there. we're about 30.3 points above the old record high for the russell. >> a lot of different things overnight. better youeuro zone inflation d. >> the stock marketplace is full of owld adages. sell in may, go away. there is one for january. eric, mr. snopes, from now on, joins us to set the record straight on the importance of the first month of the year to the market. >> thank you, bill. many point to january as a way to predict how the rest of the year will play out. we ran the numbers to look at how the s&p 500 does in a full year compared to how it performs in january. the one conclusion to actake aw. it doesn't matter. january did have predictive power in the

different eras, one of the men is denise sullivan who is no longer living but was the father of denise morrisonnd as of this state, the only two women to become fortune 500 ceo's. the next man that i profile in that book, the chapter is doug conon. former ceo of campbell soup. a company that was over a century old and had always catered to women as their customers had never had a women ceo before denise. and the third man i profile a book is a man in her 40's, a lawyer in the high-tech world, he serves vc, venture capital as clients, both in conference and then in a blog that he would not serve on industry panels or industry events unless there were women as well as men. sharing the podium or event with him. >> do you really believe that it will take men to chatter the glass ceiling versus women chattering the glass keeling? >> no, i think it will take men and women together to chatter the glass ceiling. >> how close are we? >> well, as i said we are getting closer but we are not. we have, you know, fewer than 30 women as ceo of s&p 500 companies and there are and this gives me a lot of hope, s

one of them is dennis sullivan who was the father of denise morrison and two women i interviewed for the book as of this today the only women to become fortune 500 ceos. the former ceo was to succeed him and the company that was over a century old and women as the customers but never had a woman ceo before today. the lawyer in the high-tech world took the brave position publicly both in a conference that he wouldn't serve on the industry panels unless there were women as well as men sharing a podium. >> host: do you think it will take men to shatter the glass ceiling versus women? >> guest: it will take men and women together. how close are we? >> guest: be o >> guest: we have fewer than 30 women as ceos and there are a number of companies women are moving into the senior management. the section i was telling you about i read an article about what changes where the man is the ceo but there are a significant number of women who are misdirected and so do the policies change, t do that in te formal rules of the road, the corporate culture, and i found both happene have been in a hapf co

one of the men is a guy who is no longer living that was the father of denise morrison and maggie, twof them i needed for the book. and as of this date the only two women to become fortune 500 ceos. the next man who i profiled in the book come in that chapter of the last chapter of the book is the former ceo of campbell soup and who groomed morrison to succeed in. a company that was over a century old and that always predominately catered to women as the customers, but never had a woman ceo before denise. the third minute profile, this man in his \40{l1}s{l0}\'40{l1}s{l0} who is a lawyer in the high-tech world, and it took been very brave position publicly both in a conference and then in a blog that he would not serve on industry panels or go to industry events and less there were women as well as men, sharing the podium or the event. >> host: do you would believe it will take men to shatter the glass ceiling versus women? >> guest: i think will take men and women together to shatter the glass ceiling. >> host: how close are we? >> guest: as i said before we're getting closer but we a