bring it back to its glory days when everyone pretty much knew what the america's cup was, when dennis conner was busy losing it for the first time in its 150-year history. to help us achieve that, san francisco is the perfect choice. part of our mission and strategy to make it popular and bring it back to the masses is to allow the masses to have access to it. a lot of what you will hear me talking about will really be about public access and how for the first time in the history of the cup, the event will be able to be seen by live spectators, as opposed to taking place many miles offshore. another point of context -- this is not just a san francisco event or a california event. the america's cup represents the third largest economic impact of any sporting event in the world. one would be the fifa world cup. two would be the olympics. three is the america's cup here the last time the united states has hosted a major world event was 2002, salt lake. by the time we arrive, it will have been 10 years. the olympics are booked for the next 10 to 12 years. as we know, the world cup is also not co