dennis hopper was in that class, too, wasn't he? >> yes. >> must have been with your brother.e conversation with him. >> jane fonda, some famous people in that class. >> what's a classic hefner day like? for you two when you get married, what will be a classic normal day? >> it's fairly well structured. the daytime begins late morning and then i take care of inventory. i'm still very much involved -- >> he works monday through friday in the office. >> and do interviews, et cetera. during the day. >> how much of the "playboy" brand do you think is down to you personally? >> well, i certainly didn't do it alone but it is certainly a very personal brand. i mean the whole notion of "playboy," you know, came from my own dreams in my childhood, adolescent dreams. and i do think that it was not a coincidence that when my last marriage ended and i came back out, discovered a whole new generation was waiting for me to come out and play, the brand got hot again. it was the brand in the last 10, 12 year, right now on -- even though we're going through economic problems in terms of publis