and here's why according to author dennis nally. first, he said diversity and inclusion lead to equal opportunities for everyone. next it's good for business, and a competitive edge in accessing new markets. then without diversity, companies risk being out of date and losing out on attracting vital talent. fourth are the societal impacts. he says diversity and inclusion mean growth to the economies in which the company operates. finally, getting to know people from different backgrounds and experiences, we get another way of viewing things and another way of doing things. so, mr. keeton, the article points out that nowadays, a company needs to priority diversity or find itself way behind. what do you say to that? >> i say that that's absolutely true. and again, using that definition of diversity that we talked about earlier, again it captures the protected class issues that we have always thought about traditionally. race, gender, generations, that kind of thing. but it also captures the cross-departmental, cross-functional roles th