so, toyota dealer dennis pecho has been working harder to satisfy customers who want products like the prius. >> there's a lot of people that want to be in a car that's more efficient than the one they have, and we believe that we have enough. everybody that walks through the door, we manage to find a solution for. >> reporter: some consumers in search of smaller cars have been crossing over to domestic dealerships, but often they're out of luck there too. ford dealer roger rudin had only one newly redesigned focus in stock, and it had already been sold. >> i'd like to have twice as many vehicles as i can get from ford, and it's just not going to happen. >> reporter: ford c.e.o. alan mulally is opening the supply spigot. in washington yesterday, he said the company's ratcheting up production in the third quarter. >> we are matching our production to the real demand, and it's very gratifying to see the ever-increasing demand for the ford product line. >> reporter: but despite help from ford, morningstar auto analyst david whiston is skeptical auto sales will reach 13 million units this