in 2001, dennis tito - a wealthy us businessman - went against nasa's wishes and paid $20 million dollars to hitch a ride on a russian rocket to the international space station. tito's launch was a shot heard round the world by entrepreneurs with deep pockets and cosmic ambitions. suddenly access to space was available to anyone - at a price. it was now a commercial, not a national interest. quickly nasa got on board and outsourcing became the name of the game. nasa now has an $800 million dollar program to develop the commercial space market. its still taxpayer money - but the contracts have gone to private companies like space x blue origin, sierra nevada and orbital sciences. none of these companies about communicating their mission statements and accomplishments. space x successfully delivered its first payload to the international space station last year, live-streaming it all online. >> low earth orbit will be more and more, as we progress into the 21st century, a realm of private sector activities. >> so who are the men leading the charge? >> richard branson multibillionaire. paul