joining us now, staff writer for the atlantic, derek thompson is here.at the table, new york times editorial board member and msnbc political analyst mara gay is here. derek, we've been talking about the piece. i've been talking about it since i read it, since i first saw it on social media. i saw it online. i saw it on instagram. take our viewers who may not have been through it yet, through the reporting at the beginning of it, the reporting that i think really pulls you in in restaurants, in movie theaters, in in sort of the things we touch every day. sure. >> so i was at a restaurant here in north carolina where i live with my wife and daughter, and we were there pretty early, like 445, 5:00. >> you know, our daughter is 17 months old. >> she has to be kind of early. there's no one in the restaurant. >> and i look at the bar of this restaurant and it's entirely filled with brown paper bags. >> and over the next half hour or 45 minutes, i'd say ten, 12 people walk into this restaurant, don't say a word to anybody, pick up a paper bag and leave the res