that's why we chose to use dermalogica. we got permission from the residents and from our neighboring businesses and also we sublet from the bank of the west. when i went into the department to renew it, i stated i was renewing the permit, i finally had the money for the sign. they said we don't care, i told them i was changing it to dermalogica, showed them the plans. the words were we don't care what it is, as long as it's in the frame, not stating any sizes. the sign was going to be cheaper because it was going from two colors to one color. the first time the inspector came out, he had the plans in front of him. the installer wasn't finished so they said everything looks good but now you have to submit paperwork. the installer didn't submit the paperwork. the inspector came out, approved the signs. we had some things sent back in. they came back out, signed off on everything in the building department. we were finally good to go. the moment that sign went up, it triggered us to be formula retail. we had no idea the sign

dermalogica is considered a leading skincare brand. started a center for aestheticians in los angeles. how did you manage to hold the vision while starting out small? >> what's this interesting idea of dream believers, having people in your corner. when i started an education center in marina del rey and teaching people skincare, how to be more successful by upscaling them, they were my dream believers, my supporters. the training was very minimal. it was two years or three years full-time training in the u.k. and europe. washis upscaling piece empowering their careers because it was teaching them skills they could become successful with. that has been the core of dermalogica, and a thread for my life. i believe when you have self-determination as an entrepreneur, you now have an opportunity to control your own life direction, but also our joy was the fact that we were working with entrepreneurs. each of those small local entrepreneurs built our business. i would love to say that it was because we had great products. we do have great p

that became the call -- core of dermalogica. i believe when you have self-determination as an entrepreneur, you now have an opportunity to control your own our joyection, but also was we were working with entrepreneurs. each of those small, local entrepreneurs build our business -- built our business. we do have great products, but there were great products out there. the piece of the thread that goes through my whole career is this local entrepreneur who believed in something and stood behind and with it and empowered everything that we did. now we have -- we have found l.a. that's the long tail of job creation. that's the piece, especially women and minorities and immigrants, that don't get funded or seen or found. or we need to support them we will all be living next door to the big box store. harris: i want to ask for a show of hands quickly. how many of you are in the spirit and you want to do something on your own with the business? just raise your hand. [applause] i love that. you may as well really do it. duckworth, this