the clerk of the committee is derrick evans and we want to thank the following members of sfgtv who are covering the meeting today. mr. clerk, if you could please make the announce /-pls. >> please make sure all cell phone devices are off. items acted upon today will appear on the july 9, 20123 located at 10 california street in district three. >> if we can begin by hearing briefly from the applicant from alcion. >> thank you for bringing my plea today. what we want to do is make a vital home grown and class inclusive kind of establishment at the bottom of california street. the liquor license is integral to the success of the operation. in a nutshell, i would say alcohol and coffee are social lubricants and we want to make affordable social lubricants for all people to interact -- people who stay at the hyatt across the street, blue color, white collar and everything in between. that kind of business is under threat in san francisco due to rising rent by way of prosperity that -- i have mixed feelings about it but i feel like small businesses are being priced out. i feel like we would