it's revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner detanglerand leave-in conditioner all in one. saving you time working on your hair and saving you money on all the products you won't need anymore. most ordinary shampoos that lather use harsh sulfates that may strip your hair of natural oils and can cause dryness, frizziness dullness and color fade. but wen is designed to gently cleanse and moisturize your hair and scalp with no harsh stripping agents making your hair shinier softer stronger, fuller after just one use. this is the breakthrough concept in cleansing and nourishing hair without using shampoo that has everyone, even hollywood celebrities buzzing. and why wouldn't it? just look what it does for their hair! (brooke burke-charvet) i've seen a lot of changes since i first started using wen. my hair's so much healthier now, it's so much smoother, it's so much silkier and it all starts with wen. (holly robinson peete) my hair always looks healthy, it has a glow to it, a sheen, and that's wen. (candice accola) i could immediately feel ho