kroger's margins have been detreated. over the last couple of months, the company has been arrives 300 to 500 -- again, krog ser not in the same weight class as the holds -- within the troubled supermarket business, this company is in a league of its own. how much has kroger been able to do so much better? a lot of it comes down to their ability to control pricing. about a decade ago, controller made an aggressive position to -- why that i loath of supermarket stocks. in order to retain customers and mark market share. kroger acted and fast. for the first time they've become more comfortable with their competitive decision and feels less urgency to cut crisis. kroger kroger is the second largest player in groceries. they're also opening more new stores because they can afford to. safe way but they don't have the balance sheet to start expanding aggressively. hey, let's open some more bad stoor by practicing thursday, you lood kroger has the highest private label penetration in the group at about 27% of the merchandise. sm