-yeah. ♪ -so i'm taking detroit denim to a thrift store, probably the last place they would expect mebody pick out 10 items. we're going to buy used denim for our other garments, and we're going to embellish it, and we're going to make unbelievable margins, go. -all right. -watch out, i'm going to the menswear. shocking. -so i want to source product at a very low rate, so they can take them back to their shop, utilize the talent, the creativity and the denim they have to come up with redone products that we can sell for an explosive margin. how we doing? -this is a little bit stressful. i mean, this isn't just browsing. this is doing something with a different mindset to it. -okay. -so, you're... -try to have fun. don't give a [bleep] eric doesn't have fun or enjoy any process or any idea that is outside of his framework. eric, i think this is... what do you think? this make you laugh? what's the f stand for? -farmington? -fun. -oh, fun, that's fun. -brenna, what are you finding to be the hardest thing? -i'm trying to find stuff. when i start to think about how i'm going to embellish

-lemonis: at a denim apparel business based in detroit, the jeans are stiff... -yeah.at isn't his own... -i'm fearful of just letting anyone do anything. -...while another obsesses about the smallest of details. -i've spent hours researching about exactly how to account for every half second. -...and the third cares only about his own payout. -doing the books is not of interest to me. -even though your a cpa? -even though i'm a cpa. yeah. -if i can't get them to embrace new ideas... this company will not survive as a men's jean company.