in return, devicescape allows brands to send smartphone users targeted adverts.o send promotions to consumers based on their location. wrerjoined by the vice president of devicescape. thank you very much for coming in. i think we've explained how it works and what proxity marketing is. the idea is you target somebody based on where they are. a company can come to you and say, "we wa nt to company can come to you and say, "we want to target people as they walk into a supermarket or enter a bus or underground and you can do that." yes, absolutely. i guess why that's important as more and more money flows from traditional advertising into mobile, advertisers want to know that they are getting good return on that and the adverts are releva nt. return on that and the adverts are relevant. like wise as consumers use their mobiles more and more as a way to consume information, thet want to know the stuff getting them is releva nt. know the stuff getting them is relevant. this ensures the messages that gets to the consumers is targeted at the right time and the right pla