today on "leaders with lacqua," we meet ivan menezes, chief executive of diageo.van menezes, thank you for joining us. how has the drink business changed since you joined? ivan: it is such an exciting time, the last two decades. the big shifts is that the consumer is a lot more ,nterested in premium brands talk tales.talk tale the business has grown terrifically around the world, emerging markets coming through stronger, and the developed world is also in good growth, but the core dynamic at work is that people around the world want great experiences and those who choose to drink want to drink better, and that is a good thing for diageo. francine: what attracted you to the drinks business? do you remember that day you walked in the door? i am a brands person. i grew up in the consumer business. i have always loved brands. to me when i got the call from plc at the time, two of my favorite brands were in the company at this time, guinness and johnnie walker. it was not a difficult decision. johnnie walker is 198 years old. guinness was started in 1759 him and our jo

we have always put diversity at the heart of diageo.proud of our track record. 40% of the executive committee, 30% of senior women -- senior leaders are women. i see that improving. it is not just gender diversity. i think diversity in nationalities, diversity n ethnicity, sexual orientation and diversity in st yle. for me, i have been in business for over 30 years. the power and having diversity within the team, including thinking styles, is huge. spades.e benefit in i am pleased with where diageo is. francine: why do other companies fail, then? ivan: i think it is the conviction and belief. i grew up in india, in a multicultural society, actually in the minority. i come from a non-catholic background. for me, the importance of everybody coming into work and feeling valued is what you get the full potential of people. and what we put at the fabric of diageo is creating an environment where you can truly whaturself no matter your background is and where you come from. one of our core values is valuing each other and that is that the dia

the foresight in running a company like diageo.e with ivan menezes next. ♪ ♪ francine: ivan menezes knows his business well. over two decades, he has had numerous management positions, serving as their coo, president of north america, and chairman of asia-pacific and latin america. his employees, more than 30,000 of them, are valued as much as the company's customers. diageo has more women in senior roles than any other firms and will soon have gender parity on its board. ivan menezes is with me on "leaders." how your employees would describe you, that says a lot about how a chief executive is perceived by the people who work under him, what would they say about you? ivan: my gosh. i think approachable. focused on possibility, demanding, and i call it high low, big picture strategic level, but love the execution. i enjoy brands and customers. i enjoy picking up the phone to a brand manager in ethiopia and asking how is the brand doing. i hope that is what they would say. francine: how much do you travel and do you enjoy traveling?

this year, 2018, diageo turns 21.ith over 200 brands sold in 180 countries, it is the biggest single producer of spirits in the world. driving the business forward is a man who has been with the company since its inception. today on "leaders with lacqua," we meet ivan menezes, chief executive of diageo. ivan menezes, thank you for joining us. how has the drink business changed since you joined? ivan: it is such an exciting time, the last two decades. i would say the big shifts is that the consumer is a lot more interested in premium brands, in mixology, cocktails. the business has grown terrifically around the world, the emerging markets are coming through stronger, and the developed world is also in good growth. but the core dynamic at work is that people around the world want great experiences and those who choose to drink want to drink better, and that is a good thing for diageo. francine: what attracted you to the drinks business? do you remember that day you walked in the door? did you find yourself at home? ivan

at the heart of diageo.of our track record, half the board, 40% of the executive committee, 30% of senior leaders are women. i see that improving. not just gender diversity. diversity in nationality, diversity in ethnicities, sexual orientation, and diversity in style. i have been in business over 30 years and having diversity in the team, including thinking styles, is huge. i see the benefit. i am pleased where diageo we are on the journey and can take it further. francine: why do other companies fail? ivan: i think you need the conviction and belief. i grew up in india. i grew up in a multicultural society, as a minority, i come from a catholic background. the importance of everyone coming into work feeling is how youd valued get the full potential of people. what we put at the fabric of diageo is creating an environment where you can truly be yourself, no matter what your background and where you come from. one of our core values is valuing each other. that is at the heart of the company and i am proud of

the magic of diageo is to get the best of both.rancine: finding the local brand that you acquire and also rebranding and giving people the story about the more global brands? ivan: that and spotting the trends. i came back from johannesburg this week and what is interesting is how the gin craze is in south africa. we have a brand that is doing well in the last few months. for a company like us, when trends like this develop, you have to ride them quickly. always look for our teams on the ground to see where culture is shifting and what habits are shifting and building our brands quickly in that context. francine: seems like a nightmare, how do you keep up with the trend, go to the bar and see what people are drinking? ivan: we have a variety of ways, we stay connected, our teams do, to understanding what the conversation and culture are about. we look at trend-leading bars and bartenders and we track what is happening on social media. what adults are talking about. that is what our marketing teams around the world need to be good a

we have always put inclusion at the heart of diageo.m really proud of our track record. 40% of the executive committee. 30% of senior leaders are women. i see that improving. it is not just gender diversity. diversity in nationalities, diversity and ethnicity, sexual orientation, style. to me, i have been in business over 30 years. diversity in the team, it is huge. i see the benefit in spades. i'm really pleased with where diageo is on this journey. i think we can take it much further. host: my two other companies fail -- why do other companies fail? >> unique conviction and believe. i grew up in india. i grow up in a multiple -- multicultural community. to me, the importance of everybody coming in to work feeling included, valued, that is hated the full potential of people. it is not so much targets and numbers. wherecreating a market you can truly be yourself, no matter where your background or where you come from. one of our core values is valuing each other. that is at the heart of the country. i am proud of the culture that all ou

this year, 2018, diageo turns 21.er 200 brands sold in 180 countries, it is the biggest single producer of spirits in the world. driving the business forward is a man who has been with the company since its inception. today on "leaders with lacqua," we meet ivan menezes, chief executive of diageo. ivan menezes, thank you for

today on "leaders with lacqua," we meet ivan menezes, chief executive of diageo.

anna: that was the diageo ceo talking about his brands..ne -- ivan mene coming up, sales growth jumped for the fourth quarter. we will break down the company's earnings. we have the ceo, kasper rorsted next. matt: and later, tillerson fired. president trump pushes out his secretary of state. a shakeup of a foreign-policy team that seems to have already shaken out. we will discuss further. this is bloomberg. ♪ ♪ anna: this is "bloomberg daybreak: europe." 6:47 here in london. in new york. s&p futures are a little weaker. sell off yesterday on the tillerson news. at the white house once again. let's get the bloomberg business flash from juliette saly. juliette: broadcom is expected to abandon its attempt to acquire rival chipmaker wall, after donald trump blocked the deal, citing national security risks. according to people familiar with the plans, it would bring an end to a month-long battle to land the technology industries biggest ever deal. the benetton family has come to an agreement with real madrid -- according to people familiar with

this year, 2018, diageo turns 21. brands sold in 280 -- 180 countries, it is the biggest single producer of spirits in the world. driving the business forward is a man who has been with the company since its inception. today on "leaders with lacqua," we meet ivan menezes, chief

. >> diageo. >> i think if you look at guinness it is a company that's going to be positioned >> dockove >> alibaba it's going higher. $200 last print shl it's going higher. >> we have got the greatest pages. she is going to morocco for a couple of weeks. then she is coming back. wynn resorts will get you done mel. >> thank you for all you have done, karen. see you back here monday at five don't move, "options action" is straight after this break. better world for investing. let's always put investors' needs above our own. as investment management professionals, let's measure up. cfa institute. you or joints. something for your heart... but do you take something for your brain. with an ingredient originally found in jellyfish, prevagen is the number one selling brain-health supplement in drug stores nationwide. prevagen. the name to remember. cfa charterholders have proven themselves by passing one of the most rigorous exams in the world. demand the best. demand a cfa charterholder. cfa institute. let's measure up. hey ron! they're finally taking down that schwab billboard. oh, not so

the company that owns them has not reached the legal drinking age. 2018, diageo turns 21.st single producer of spirits in the world, driving the business forward is a man who has been with the company since inception. today on "leaders" we meet ivan menezes. thank you so much for joining us.

of the uk's biggest companies bt, diageo and unilever, the maker of brands like marmite and domestos,able gaps between what women and men are turning in some of our household names around the country, and what that tells us is these organisations need to put an action plan in place so they can start to address the problem. we need to move from publishing the numbers to putting a plan in place and what we have to have is transparency in page because if we don't have transparency we can't have equality. this isn't the fault completely of companies, it is historical issue as well, women have often donejobs men don't want to do. this is a job from schools to boardrooms to make sure young people no matter their gender or background doesn't affect them getting the same opportunities. what's interesting is how information like that, seeing it, can dry change. it is. -- drive change. if you want to see all the figures published so far you can go to the bbc website. you can also type in the name of your company to see if they've submitted their pay gap. thank you very much, see you later. pres

diageo being chief among them, 16% in this etf. that has fallen by 3%. couple other ones, they are down 3.4%. there were daniel before percent hennessy down 3.1%. we are seeing this across the board. it has to do with steel and aluminum, then you will be getting hit. was it is interesting to see in chart form. this is the implications of these global trade tensions, that has weighed on a lot of currencies, the euro has been bolted as well. here's how it goes when it comes to that trade as we look at closing out a hung parliament in italy. that is the is opposing projections that their literature right now. we see more of this high-performance coming up on his antiestablishment parties and the populist coalition perhaps a five-star northern. this could have a relatively wide majority in parliament, the question is if they will be able to form such coalition. of now we are joined by tony compass global market, the senior vice president joins us live from sydney this morning. they can for joining us, this is all about the euro you. if angela merkel heading