i'll go to diana falzone. this is the new cope. this is advertising, marketing, it was reviewed, written interview. the episodes are in the can except for the finale. and i say this is brilliant marketing and everybody's in on it. >> ding, ding, ding. i 100% agree with you. this is brilliant marketing. january 15th is the debut of the season. and remember, they said he's not off the show. everyone keeps saying he got fired. no, very careful language here. he's on an indefinite leave of absence. maybe he'll come back january 16th. >> bernard? >> you know, i wish i were that cynical, but i'm not. i think it certainly as part of the marketing blitz, went a little sideways, here's the thing -- >> we're talking about it, did it go sideways? any publicity is publicity to spell the name right. >> this is probably more than the a&e folks would like, the thing with cracker barrel, they got in trouble in the '90s for being anti-gay. i think they didn't think this thing through. and quite frankly -- back in the '90s, back in the '90s, they ac