and now, let's well come diana henriques. [applause] is reallythat wonderful about this book is th that if you really are veryunfml familiar with wall street, withe the markets, with hedge funds, with bernie madoff, anyone can understand. however if you are someone who is a really sophisticated and mr. hedge fundand hedge fund mal enjoy the managert feel that it talks down to you at all. so today we'll talk about bernie madoff, who he was, what he did or we don't want to leave anybody behind. so if you're not familiar we will start with who is bernie madoff, what he did and i think importantly why he did it. what he says in the book is that he really did intend to be a great financial advisor and he intended to get great returns for his clients and he just banged things got going on and he dug himself and he said julie couldn't get out. so i think to get your take on that. >> that is a classic ponzi scheme rationale. >> in fact is usually true. i ponzi scheme is for a typically and lasted themselves, thus the first big via po

neither one of them suspected diana henriques was a crook. they both thought he was a genius. they both trusted him. but they had rules that were developed to keep them safe from excessive risk and as tempted as they were by this wall street wizard to waive those rules. they stuck to god and were spared. so that is what you can do. you can sit down and cannot figure out what your level of risk tolerance is, figure out what seems to you like a good smart way to manage your money and there's the basic commandments. don't put all your eggs in one basket. only invested some money uses a third party custodian or stick with tightly regulated mutual funds and bank cds that you understand and you nobrega leaders are watching like a hawk. so those are some basic rules. you can have those rules. many of madoff's victims have those rules. the trick is don't waveband for the people that you can't trust and admire and thinker geniuses. we all have wizards in our life. the people who think so bright, so successful and so good about debut that you trust them with anything. i mean, they're th

neither one of them suspected diana henriques was a crook. they both thought he was a genius. they both trusted him. but they had rules that were developed to keep them safe from excessive risk and as tempted as they were by this wall street wizard to waive those rules. they stuck to god and were spared. so that is what you can do. you can sit down and cannot figure out what your level of risk tolerance is, figure out what seems to you like a good smart way to manage your money and there's the basic commandments. don't put all your eggs in one basket. only invested some money uses a third party custodian or stick with tightly regulated mutual funds and bank cds that you understand and you nobrega leaders are watching like a hawk. so those are some basic rules. you can have those rules. many of madoff's victims have those rules. the trick is don't waveband for the people that you can't trust and admire and thinker geniuses. we all have wizards in our life. the people who think so bright, so successful and so good about debut that you trust them with anything. i mean, they're th

i would like to congratulate you all on your wise decision to come in your diana henriques today.n copyright outside afterwards in the bookstore tent or in the signing area which is signing area be si we hope to see you all there.e before writing this book, dianau is been a writer for the newen e york timesr since 1989, and "new before that she was a writerthae forbearance magazine, a wallter street correspondent for "thez philadelphia inquirer" and an investigative reporter for the trenton times in newrr jersey. trenton times in new jersey. in 2005, she's a finalist for a pulitzer prize and won a george polk award, the worst for investigative reporting and herbert goldsmith prize for her cds exposed in insurance and investment ripoffs of young military consumers. she's also a member of "the new york times" team that was a pulitzer finalist for its coverage of the 2008 financial crisis. "wizard of lies" is her fourth book. it may be her first baby. hbo and robert de niro tribeca films have commissioned a smith being written right on this too at the end of the month. so keep your f