and for gary and diana martinez, that inspiration came from an invite, an invite that would change theires and open their eyes to what would be the genesis of an idea. >> he invited us to go watch the niners versus the vikings came. >> we ended up coming down to tempe, and went over to the brewery. >> when we went out there, i'm not kidding you, it was a sea of purple. when you walked in there, the vikings vibe was awesome. >> from the patio all the way inside the bar, nothing but a sea of purple. >> this is what we wanted. and when we left, i told mike, i'm so jealous that you guys have a place like this. in arizona, away from minnesota, and you guys are like one. >> just to see it, and i'm thinking to myself, there's got to be something for us. >> a need for a place that could be called their own. a simple idea, with no simple answers. the start-up az 49er empire was on the look for new members and a watering hole that was sympathetic to their cause. and they found just the place. the native new york. it helped catapult the chapter to numbers they had never imagined. >> we wanted a fam