diane eastabrook reports on one that's planning to build up its business through a mix of innovation and teamwork. >> reporter: as morning breaks over wisconsin, crave brothers farm is well into its work day. four brothers run this sprawling operation in south central wisconsin, which includes 1,700 acres of land, 2,000 cows, and a cheese factory. each of the crave brothers has a specific job. >> you'll be tiptoeing around through the tulips here. >> reporter: mark rides herd over the heifers. >> this we will used for cattle feed. >> reporter: tom tends the crops. >> this is the melted mozzarella curd. >> reporter: george runs the cheese factory. >> it's nice to have an office where i don't have to plug in the space heater when i walk in. >> reporter: and charlie keeps the books. crave brothers is one of wisconsin's largest and most successful family dairy farms. but 30 years ago, few could have predicted its success. the crave family lived on a small farm. but their father, bob, sold it in the mid-1970s. in 1978, fresh out of college, charlie and george wanted to get back into farmi

diane eastabrook introduces us to her in tonight's "all in the family." >> reporter: at the universityf st. thomas in minneapolis, senior emily pritchard is getting a lesson on divorce from professor john buri. >> the second most common time for divorce is? >> empty nesters. >> yes, when the kids are gone. >> reporter: why would a business student like emily need buri's course on the psychology of marriage and family? because it's a requirement for family business majors. >> it's heavily based on the relationships between a husband and a wife. i can transfer that relationship to a family business setting, and see how the relationship grows and how it develops with a husband and wife who work in a family business together, or they're dealing with family business issues. >> reporter: a lot of colleges and universities have family business centers that provide counseling for family owned firms. but st. thomas is one of the few that actually offers a family business major. the university started the program last year to better prepare students for the unique challenges of working with thei

as diane eastabrook reports, g.m. hopes the good news will convince investors to buy its stock again. >> reporter: analysts credit g.m.'s profitable third quarter to cost-cutting and getting higher prices for its products. with fewer vehicles rolling off assembly lines and better products-- like its new chevy cruze-- g.m. commanded higher sticker prices. jeremy anwyl from edmunds.com also thinks g.m. has been cashing in on consumers trading down in a sour economy. but, he questions if that will continue. >> the question is, as the economy recovers, are consumers going to go back to perhaps the normal pattern-- being the lexus buyer buying the lexus-- and some of that upselling that we've been seeing disappears. >> reporter: even g.m. cautioned the current quarter may not be as strong as the last three, blaming higher launch costs for the chevy volt and engineering expenses for future products. still, the company hopes potential investors will look past that warning when it goes public. shares of g.m. stock are expecte

in tonight's "all in the family" diane eastabrook tells us how this iconic brand continues to dominate the greeting card industry. >> reporter: when you see the name hallmark, this is what you think of... >> happy birthday from minnie mouse... >> reporter: hallmark is known worldwide for greeting cards, wrapping paper, holiday ornaments, and in the u.s., a television network. but, less known is the family behind the kansas city-based firm. donald hall junior is the third generation to run hallmark. while touring the company museum he told me what's kept the iconic company around for so long. >> our creativity, our innovation, and constant change. >> reporter: it all started in 1910 with j.c. hall-- an ambitious nebraska teen who came to kansas city to sell postcards. when the postcard fad fizzled, j.c. turned to greeting cards and an empire was born. hall was a shrewd businessman who licensed works by walt disney and norman rockwell. he was also an innovator, who invented tiered card displays still used today. in the second half of the twentieth century j.c.'s son donald expanded hallm

but as diane eastabrook reports, g.m. still faces major potholes. ( applause ) >> reporter: with the roar of a camaro engine, general motors executives opened trading this morning at the new york stock exchange. chief financial officer chris liddell considers it a huge triumph for a company that went bankrupt, got a government bailout, and was delisted from the exchange less than 18 months ago. >> it's an exciting milestone for all the employees, in particular the people who sacrificed so much over the last few years. >> reporter: so far this year, g.m. has made close to $5 billion, after losing roughly $82 billion over four previous years. outside the nyse, g.m. showed off its products, proving bankruptcy reorganization has helped turn it into a lean money-making machine, instead of a cash-bleeding clunker. but despite the company's progress, the sins of old g.m. could continue to haunt the new one. for starters, the company's gone through four chief executives in two years, and current c.e.o. dan akerson's been on the j