in the studio with me is diane levin, the chief deputy director of first five california celebrating its 15th anniversary. >> yes. >> that is phenomenal. >> for folks who don't know what it is, please explain. >> first five california first came to be in 1998 when the passage of the ballot initiative called proposition 10. the whole focus was to find an additional funding stream to focus on children and their families in the earliest years, 0 to 5 but without taking money from other programs or from education. prop 10 created a 50 cent per pack tobacco tax and other tobacco products are taxed as well to create what began as about a $700 million a year funding stream for the purpose of supporting and providing resources for education and outreach to parents and young children. and so since that time -- and we also prop 10 is also mandated to focus on smoking cessation. the good news i we have succeeded in, you know, smoking cessation, but the bad news is -- not bad news but the revenues from prop 10 have declined so it began as a $700 million a year proposition and down to just under