he would take an unfinished product, diane ross, not diana ross, diane ross when she came to motown andned her into this incredible world class, world-known diva singer. she starts at age 17. and by 24, as everybody knows, and there was a certain style of music through motown. so, where does that come from? first of all i think it is partly false but the notion came because barry gordy worked on an assembly alignment he worked in the lincoln mercury assembly line in detroit and, from that sort of watched the process. how do you develop something into this beautiful thing and he consciously thought about that in developing motown. ♪ barry gordy was not this, this very political, in a direct sense, during the course of my, of the 18 months i write about, he started making records out of political speeches. and the most important political speech of the 20th century by most standards is martin luther king's "i have a dream" speech. he gave that speech in detroit two months before he delivered it in washington and there was a march down woodward avenue of 125,000 people to cobo hall and kin