they gotten doors ms from diane van furstenberg.. what do we take from the fact that they are bringing on another partner upon years of trying to develop this? >> it's hard to convince people to wear something the size of your pinky on your face. that's -- in other words, there's too much push. >> right now, there should be. >> usually with something that you're wearing. something that you're carrying. you don't have to convince people. they just look at it and there's a lust factor. >> the price point is a huge issue regardless of how stylish it is. the majority of people will not spend that much money for this device. whether it's $14 and it's hip to wear it and all your friends are using it, then it's a consumer good. this is nerds. >> if it's a high-end purse, 1,000 bucks, people will want it. >> if they were pitching to kevin on the show and said i've got up with a camera and a screen that fits in your eye glass, you wouldn't think that's cool? >> carl, this is the segue of eye glasses. remember how hot that product was going t